Sega has always had strong prescence in Brazil. They've had a division called TecToy in the country for over 15 years. However, the economics of
the area lead to many interesting and unusual products. Not all people can afford the cutting edge Sega hardware from Japan, so older products are supported long beyond their "normal" lifespans. It is literally a
"Lost World" of gaming. One could still find Master System games being released in 1995 (Like Earthworm Jim!). In fact, as long as Game Gear was supported and games made, there were releases for Master System in Brazil.
(Game Gear is in fact, a Sega Master System)
Several products were released in Brazil that were not released anywhere else. The most notable is Master System hardware and games. Several incarnations of the
Master System were produced. From a Master System 1 with multiple onboard games, to handheld master systems.
What you are looking at is a portable Master System that outputs the video as a wireless signal that
can be picked up on a TV at close range. There were several types of wireless units made. Most notable are the SMS Compact, and the far more unusual Master System Girl. Yes, Girl. Aimed squarely at the female
market in Brazil, and clad in the hottest pink I have ever seen, it is one of the few attempts by Sega to aim a game sytem at a female audience (Hello Kitty Dreamcast being #2). Released, it was not a success, and it is
now highly sought after by game collectors in Brazil, and abroad.
Sega shows no intentions of abandoning the very profitable Brazilian market, so we seem almost guranteed unusual and strange game mutations for
years to come. I think this makes the gaming world a bit more fun. Cost.. SMS girl is going to cost you a chunk of change even in US dollars. Brazil used a PAL-M (Yes, a PAL variant
^^; ) signal for televison when this unit was released so don't expect to use it (Unless you live in Brazil.) Just spraypaint a Game Gear pink and forget you ever saw this lost branch of the Sega tree.
